People hate success. Even perceived success, however minor. It could be something that you take for granted, a natural progression in your order of business. But stepping out of the lift queue and taking the stairs marks you out as a target.
“Who does he think he is?” Not a drone obviously.
Self actualization. Or sit in your chair.
The best example I’ve heard is “I don’t care who wins the lottery as long as it’s no one I know”.