I often have a go at folk in the outdoor trade, mostly store buyers for being lame and distributors for not trying hard enough if the frequent rebutals to my criticism are to be used as a measure.
Tomorrow I’m being presented with evidence for the defence, I’m off to innov_ex 2011 on Tuesday and Wednesday, but I’m breaking my journey in Kendal and spending the day with a familiar company who assure me that I’ve got it all wrong.
So, I’m away but I’ll be back with information overload.
Is a distributor really just a scabby dusty industrial unit full of cardboard boxes with a clock-watching ned pulling packages in and out of courier vans?
Is the UK outdoor industry embracing the power of the internet? Some are, some have their fingers in their ears while going Lalalalalala…. I’ll be watching for who’s shifting in their seats on Tuesday.
Which of the truly wacky designs I’ve seen will win the innovation prize on Wednesday? I know the ones I’m liking already
More soon. Unless the weather’s really good when I come back, in which case it’s screw you hippy, I’m off.